You should ask yourself questions about what you really need: Mostly cash? A great board member with experience in a specific market or a specific skill set? Someone who can help you attract the best talent to build out your team? Hubert says that whether you’re raising a Series A or D, the basic concepts of fundraising are the same. That’s why Silicon Valley was very interested once Hubert and Daniel found VCs who understood Productboard’s value: Dragoneer Investment Group and Tiger Global led the Series D, while previous rounds included funding from Bessemer Venture Partners, Sequoia Capital, Kleiner Perkins, Index Ventures, and Credo Ventures. The product management space is broad and Productboard is quickly becoming essential to companies large and small, especially those with distributed teams. “But for me, the absolute number is almost irrelevant, because it's like, What is the opportunity?” Most founders I speak to haven’t gotten quite as far as a Series D-or raised $260 million. Hubert and his cofounder, Daniel Hejl, founded the company in 2014, but didn’t debut the platform until TechCrunch’s Disrupt Startup Battlefield in September 2016.Īnd the road to unicorn status is paved with quite a few rounds of fundraising. Productboard wasn’t an overnight success. When raising capital, know what you really need
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